Times Change: Mike Richardson on Dark Horse Digital

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Times Change: Mike Richardson on Dark Horse Digital

04/28/2011 9:30am

Times change, and the distribution systems that deliver products and services change with them. As we’ve seen, this is true for music, films, books, and, dare I say it, comics. As the technology has improved, we’ve seen an explosion in the amount of content being delivered digitally, and this relatively new distribution system is having a profound effect on the comics business.

As a publisher, we take this change seriously and are preparing for a future in which digital sales are a significant part of our publishing strategy. To that end, we are launching the Dark Horse Digital Store with an initial offering of hundreds of comics. Our approach is to make the books we publish available to as wide an audience as possible, and to one day have our entire library available for your smart phone, iOS device, or personal computer. One need only look at a comic on Apple’s iPad to see the potential of digital publishing.

The idea that Dark Horse’s entire library will one day be available to readers around the world minus the problems often associated with physical distribution is an exciting one. No publication will fall out of print, or fall prey to uneven or inadequate supply upon release. In addition, by creating our own apps and digital store, Dark Horse stays in control of both content and quality.

While digital distribution will become a part of our publishing strategy, we are not forgetting the brick-and-mortar retailers who are our life’s blood. Dark Horse is also developing exclusive digital content and programs for our traditional retail base.

While the delivery system may be changing, the goal remains the same. The Dark Horse Digital Store is part of the same vision we had when our company was launched twenty-five years ago: To deliver the best comics by the greatest creators to readers around the entire world.

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Times Change: Mike Richardson on Dark Horse Digital

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Times Change: Mike Richardson on Dark Horse Digital

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